The complete course

The math, the pricing, the whole system.

Modules that take you from undercharging and overwhelmed to a repriced, systemised practice that pays for the life you actually live. Self-paced, lifetime access, taught by Marrelle.

Enroll in the course See the curriculum →

30+

video lessons

6 wks

at your own pace

+40%

avg rate increase

∞

lifetime access

Inside the course

The modules, in order

Each ends with one asset you build

01

Your Foundation

You start by understanding your client, because that one shift changes every decision after it. Vision, positioning, branding. You leave knowing your voice, your people, and what you actually stand for.

You build: your positioning and brand voice

6 lessons

02

Your Client Attraction System

Next, you build the front door. How clients find you without the ick. Free resources that give before you ask. A real lead magnet quiz built in Typeform.

You build: a lead magnet quiz + intake flow

6 lessons

03

Your Content Engine

Then you build content that keeps working after you close the laptop. Social posts, videos edited in Descript, graphics in Canva, and AI tools so this never becomes a second full-time job.

You build: a repeatable content system

7 lessons

04

Your Digital Home

Now the assets that hold everything. An email system in Mailchimp. A website that supports decisions. Pricing built for clarity and sustainability. Backend structure in Notion so nothing falls through.

You build: email, site, and pricing structure

6 lessons

05

Your Sales and Follow-Through

Last, you put it all to work. A consultation conversation that doesn't feel salesy. A follow-up system that turns maybes into yeses, and one-time clients into referrals.

You build: a consult script + follow-up sequence

5 lessons

How it works

Built for a working birth worker's week.

Short lessons, real worksheets, no busywork. Log in between clients and leave every module with something finished.

Short video lessons

10 to 15 minutes each. Watch on a break, not on a retreat.

Fill-in worksheets

Every module ends with a template you actually complete.

The Rate Calculator

The workbook that turns your costs into a real number.

Monthly live Q&A

Bring your stuck spot. Marrelle answers on the call.

Your instructor

Meet Marrelle Hancock

I spent years watching brilliant birth workers leave the field. Not because they stopped loving the work. Because the work stopped paying for their lives.

HopeAlways is the business education I wish someone had handed me on day one. Real math. Honest pricing. Marketing that sounds like you. I am here to reshape how we approach birth work, starting with what we charge for it.

12 yrs

in birth work, mindfulness, & health

$500k+

revenue generated

8+ yrs

marketing with top orgs

“

I raised my rate by 40% the week I finished module two. Nobody flinched.

– Renata, birth doula

Enroll

One course. The whole system.

Lifetime access, every future update, and a community of birth workers doing the same brave thing.

The HopeAlways Course

A trust-building marketing and sales course for perinatal professionals. Self-paced, 40+ lessons, over $1,000 in bonus templates included.

Founding price

$797 $197 one time

Founding Student Price. The first 100 students lock in $197 for lifetime access.

✓30 video lessons across the modules

✓Lifetime access and updates

✓The Rate Calculator workbook

✓Pricing and outreach script library

✓Private student community

✓Monthly live Q&A with Marrelle

Enroll for $197

14-day money-back guarantee. No questions.

No time to post?

Let us run it for you

Rather than learn the marketing, hand it over. Our team writes and runs your social media in your voice, using this exact system.

See done-for-you social →

Testimonials

Loved by birth workers who hated marketing.

Real words from doulas, midwives, yoga teachers, and educators who went through the course.

C

Cee

Marketing Executive

The content is fab. It is fully digestible for someone who knows nothing about marketing without dumbing it down, so as not to alienate those who aren't total beginners. I'm so impressed.

C

Charlotte

CPM

I loved the course but wanted more support and added the meetings with Marrelle. It was needed because she personalized the help for me and my business goals!

J

Jayde

DONA Doula

I became a doula to support growing families, not to be a freakin salesperson. This course gave me a completely new perspective. By setting up a free quiz to offer parents before we even chat, the people who reach out are already warmed up. I'm just showing up and serving.

L

Lisa

RYT-500

As a yoga teacher, I used to think marketing lowered my vibration. This course completely shifted my energy around business. Learning how to use platforms like Mailchimp without losing my mind was a total game-changer. My classes are filling up, and my nervous system is so relaxed!

D

Danica

Doula

OMG just finished the capstone and I had to leave a review! Tbh I always hated marketing but this made it SO easy. Booked 2 new families this week. Def recommend!!!

G

Grace

CNM

No fluff, straight to the point. Exactly what I needed. The how-to vids are pure gold. I finally know how to sell my doula services without feeling ick. Literally run, do not walk, and buy this course!!!

Questions

The honest answers

Any perinatal professional who wants a practice that pays them back: doulas, midwives, lactation consultants, childbirth educators, pelvic floor therapists, and yoga or mindfulness instructors. If you do heart-centered work and dread the business side, this is built for you.

Yes. The earlier you build honest pricing and systems, the less you have to undo later. New birth workers often see the fastest change because there are no old habits to unlearn.

Many students reprice and rewrite their offers in the first two modules and see the shift within weeks. Marketing and referral momentum builds over a season, but the pricing math pays off almost immediately.

No. This is built for small, warm audiences, not viral reach. You'll learn to turn the people who already find you into booked clients, so a few hundred of the right followers is plenty.

You build a front door. A free resource and lead-magnet quiz that warms people up before they ever reach out, plus a simple content rhythm so the right clients keep finding you, covered start to finish in the course.

With a consultation conversation that doesn't feel salesy and a follow-up system that turns maybes into yeses. You get the exact scripts and sequence, so fewer inquiries slip away.

You lead by giving, not pitching. Warm, direct, peer-to-peer content that sounds like you, never hustle-culture. When your marketing is generous and honest, selling stops feeling like selling.

We do the math together so the number is yours. You'll price for your time, your costs, and the life you actually live, and get scripts to hold that rate without apology.

That's the whole point. No pressure tactics, no false scarcity, no income promises. You attract the right people by being clear and generous, and you never sell anyone something they don't need.

Free advice is scattered tips. This is one connected system, in order, with the real tools and templates and the actual math for perinatal work, so you finish with finished assets instead of a folder of screenshots.